SignSite group is delighted to announce a partnership with TRG Qld and the Bansal Group in delivering Carl’s Jr. ® “chargrilled burgers” throughout Queensland. This collaboration will allow the skilled visual artists at SignSite to showcase the vibrant and bold character of the iconic Californian influenced eatery.
Carl’s Jr. originated in California over 75 years ago, with a hot dog cart and a dream. That humble hot dog cart became a pioneering, sun-drenched institution that is the Carl’s Jr. we’ve come to know. Carl’s Jr. is growing to be one of the premier burger brands in the world, with over 3,800 restaurants in over 43 countries. Carl’s Jr. isn’t like the other guys, instead they focus on fresh food made with only premium quality ingredients.
Guess who perfected chargrilling? And who uses 100% Angus Beef Thickburgers® served on Fresh Baked Buns? Carl’s Jr. Who blazed the trail with Hand Breaded Chicken Tenders™ and Hand-Scooped Real Ice Cream Shakes™? You guessed it Carl’s Jr.; a decadent yet satisfying alternative to those usual greasy take away joints. With their roll out in Queensland, they will no doubt be able to satisfy our insatiable Aussie meat tooth.
Carl’s Jr. lands on our shores not with a fizzle, but with real flavour and purpose. What’s more, they have the support of their posse, Bansal Group and TRG Queensland; these Australian based organisations champion the development of innovative new products and retail choices for Aussie consumers.
The Bansal Group are tried and true, successfully operating 18 IGA supermarkets and employing 400 staff throughout Queensland; with their first store opening in 2009, making them an ideal Australian launch partner thanks to their strong understanding of the local market. The move into fast food may appear unusual for Bansal Group, but owner Vishal Bansal said they had been looking to diversify for some time and the arrival of Carl’s Jr. has provided the perfect opportunity.
Along with Bansal, TRG Queensland is also part of the cheer squad. TRG Queensland has been involved in thousands of retail and commercial projects across the Asia Pacific region, always offering not only a dependable service, but a partnership.
TRG have assisted the retail design aspect with a solid reputation for providing first class projects for over 25 years. With backing like this and its unmistakable gusto, Carl’s Jr. is sure to cause some industry envy!
With their unapologetically delicious handmade California burgers, attentive table service, friendly atmosphere and unique branding, Carl’s Jr. will no doubt be a hit with Australian diners and we’re thrilled to be part of the ride. Check out their ‘wow’ factor at your nearest restaurant today.
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