Oldmac Toyota
Digital Pylon Sign

Project Details

Client Name
Oldmac Toyota
Category
Digital Pylon Signage - Double Sided
Date
June 2017

Standing 10 metres tall and 3 metres wide, this double sided digital LED pylon is magnificent.  With clean lines, polished finishes and clever halo lighting, positioned on the Gold Coast highway exposed to many thousands of cars every day, this digital pylon provides Toyota the ability to market their product on demand.

The screens are high definition super bright units, with 8500 nits (luminosity) the screens are custom designed to provide for bright imagery when facing the afternoon western sun. 

The pylon structure is deigned to be free from clutter, focusing upon quality materials, string branding and of course the feature piece being the LED screens.

Impressions

Challenge

A digital pylon on key motorway with Main Roads approval

The main challenge was to achieve council and main roads approval for this digital pylon unit.

Initial feedback was not promising, we worked diligently to address the concerns of council, to accomodate main roads needs and negotiate a solution that worked for all parties.  The result is a magnificent digital pylon structure that has afforded Toyota with clever marketing opportunities.

Planning

Solution Planning

We are very excited with the finished result for Toyota.  This was no accident, much planning and consideration was made to accomodate the desired results achieved.

Positioning, council and main roads, design finishes and materials all came together through our construction design department to provide our client with appropriate technology and finishes that would be timeless and practical.

  • Consultation with town planning services
  • Construction design and finishes
  • Manufacture and installation by SignSite Group
  • Programming and comissioning with SignSite Group systems

Solution

An intelligent, low maintenance timeless large format Digital LED pylon, serving Toyota with their intended marketing material on demand. This digital pylon has been engineered and specified to be autonomous in operation. With light and weather sensors providing for automatic light control through to comprehensive media planning functionality. Toyota now enjoy a product they can depend upon to present thir marketing material on demand with ease.

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