The main challenge was to achieve council and main roads approval for this digital pylon unit.
Initial feedback was not promising, we worked diligently to address the concerns of council, to accomodate main roads needs and negotiate a solution that worked for all parties. The result is a magnificent digital pylon structure that has afforded Toyota with clever marketing opportunities.
We are very excited with the finished result for Toyota. This was no accident, much planning and consideration was made to accomodate the desired results achieved.
Positioning, council and main roads, design finishes and materials all came together through our construction design department to provide our client with appropriate technology and finishes that would be timeless and practical.