What is digital signage?

Digital signage refers to the use of digital displays, such as LCD screens or LED screens, to deliver dynamic and interactive content in various public or private spaces. It enables the dissemination of information, advertising, or entertainment through the use of digital media, including images, videos, text, and live feeds. Digital signage offers a flexible and engaging platform to communicate messages effectively, capture attention, and enhance the overall visual experience for a targeted audience.

What are the benefits of digital signage?

Digital signage offers numerous benefits for businesses and organisations. Some key advantages of digital signage include:

  • Increased Visibility
    Digital signage captures attention with dynamic content, vibrant colors, and eye-catching visuals. It helps businesses stand out and attract customers in crowded environments.
  • Real-Time Updates
    Digital signage allows for quick and easy content updates, ensuring that information is always current and relevant. It enables businesses to display real-time updates, promotions, or announcements, enhancing customer engagement.
  • Cost-Effective
    While there may be initial investment costs, digital signage can be cost-effective in the long run. It eliminates the need for printed materials and manual signage replacements, reducing ongoing expenses. Additionally, businesses can generate revenue by displaying advertisements or sponsored content on their digital signage.
  • Targeted Messaging
    Digital signage enables businesses to deliver personalised and targeted messages based on location, time of day, or specific audience demographics. This customisation increases the relevance and impact of the displayed content.
  • Enhanced Customer Experience
    Digital signage improves the overall customer experience by providing valuable information, entertainment, and interactive elements. It helps customers navigate spaces, find relevant products or services, and creates a visually engaging environment.
  • Improved Communication
    Digital signage serves as an effective communication tool, allowing businesses to convey important messages efficiently. Whether it's internal communications, emergency notifications, or promotional campaigns, digital signage ensures that information reaches the target audience quickly and effectively.

There are many factors to consider when choosing what digital signage is right for your needs. As such, we try to make this process as simple as possible by working with you to determine: The required resolution, surface area available for mounting, type of content going to be displayed, what the ambient light conditions are, viewing angle required, what the distance to viewers will be and whether the display will be located indoor or outdoor.

After factoring in all these details we will be able to provide you a solution that will perfectly meet your requirements and be sure to enhance your brand impact.

All our digital signage solutions also have the option to be accompanied by our SignDirector software, allowing complete content management control from anywhere in the world through a simple to use web interface.


Indoor Digital Signage

Indoor digital signage is the perfect solution for engaging customers in your retail store, reception area or showroom, and can be used to highlight promotions, show products or stimulate your brand. Indoor digital signage is great for conveying useful information and encourage customers to stay longer or make relevant purchases.


Digital Signage Players

Transform any HDMI compatible display into digital signage with our DIY digital signage players. 

Both compact and powerful our players provide exceptional performance even in the most demanding environments.

Players are pre configured with our SignDirector content management software to allow control of content from anywhere in the world. Simply plug the device into your display, connect it to the internet and you will have instant signage up and running.


When it comes to digital signage, one of the most important decisions to make is which type of display to use. Although this may initially seem confusing due to the many different manufacturers and products available, when you break it down simply you are generally left with a decision between two main types of displays; LCDs and LEDs.


LCD displays are often seen in smaller more consumer-driven displays, such as computer monitors or TVs. This option is ideal for small applications where an affordable but high-quality display is needed. Additionally, due to the wide range of connectivity options, these displays are very versatile. Where LCD displays tend to become limiting is in larger applications where stacking multiple displays together will have obvious bezels between them. The brightness of LCD displays are also generally not adequate for outdoor applications in the daylight.


LED displays are often used in larger applications and are typically built from multiple panels that are able to be seemlessly connected together. These can be customized and scaled to any shape or size, making them perfect for anything from retail shop front displays to large format billboards.

When opting for an LED display there are a few variations to LED technology however the most notable are DIP and SMD LEDs. In the past you would almost exclusively find that DIP LEDs were used for outdoor displays and SMD LEDs were used for indoor displays. This was due to a couple of reason, the first being that DIPs were a lot brighter than SMDs while SMD LEDs provided a better image and viewing angle. However, due to improved technology this is no longer the case, you can now find SMDs just as bright as DIPs while still maintaining the better image and viewing angle. Most modern digital billboard will use SMD technology.


DIP stands for Dual In-Line Package and are what most people think of when they picture LEDs. They look the most like a traditional light with the chip encased in hard plastic generally used with 2 straight parallel connecting pins. Although DIP LEDs are still used today, their applications are usually limited to electronics and applications that don't require a high resolution, such as sport stadium scoreboard or service station fuel displays.


SMD stands for Surface Mounted Device. and are the more recent, resilient, efficient, and longer lasting technology for LED displays. SMD parts can be made smaller and thinner because the part is only soldered to the “surface” of one side of the circuit board. SMD screens usually use 3-in-1 encapsulation, meaning that it integrates all 3 colors (Red, Green, Blue) in a single system. Therefore, the color blends better, and the image appears sharper.

Aside from the technology, products available to the market can also vary greatly in quality. It's important to understand what you are getting as inferior products can negatively impact operating temperatures, lifespan, visual quality, and reliability.

Our LED displays use aluminium cabinet that provides exceptional strength without adding unnecessary weight, they are both front and rear serviceable, with the added benefit of being resistant to corrosion. Additionally, as there is often moisture and salt in the air, our cabinets and power supplies feature a fanless cooling design and gold wire technology. This will prevent corrosion of internal hardware and prolong operating life, resulting in a LED display intended for years of operation. 

We understand there is a lot to consider and we make it our priority to work with you to determine the best solution for your project.


  • LED

    LED is the abbreviation for a Light-Emitting Diode which refers to a semiconductor device that emits a light when an electrical current is passed through it.

  • Resolution

    Resolution refers to the number of pixels that make up a screen, both horizontally and vertically. So, a screen that has a resolution of 1920 x 1080, has 1,920 pixels horizontally and 1,080 pixels vertically. The higher the number of pixels, the sharper and more detailed the displayed image quality is.

  • Pixel

    Pixel refers to a single point in a display or computer image. Each pixel displays a specific colour that is made through some blend of Red, Green, and Blue. When these individual pixels align together they form an image.

  • Pixel Pitch

    Pixel Pitch refers to the distance between pixels as measured in millimeters. When comparing two displays of the same size, the displays with a smaller or more narrow pixel pitch will have a higher resolution.

  • CMS

    CMS is the abbreviation for Content Management System and refers to a software application that allows users to build and manage content. In digital signage, a CMS will allow you to create/upload content, assign it to a playlists, and then schedule the date and times for it to play on a specified screen. As this can all be done remotely it elimintes the need to attend site to perform content updates.

  • Sending Card

    Sending Card refers to the unit responsible for converting an input video signal (HDMI / DVI) into a format that an LED screen can interpret. In most cases, a media player will be connected to the sending unit using HDMI, inputing a signal which will then be output to the LED screen using a conventional CAT6 network cable.

  • Receiving Card

    Receiving Card refers to the unit responsible for distributing the image and video information received from the Sending Card to each of the LEDs that make up the screen, in order to create a complete image. This process is done in real-time requiring fast transfers and coordination between all the components of the display and the Sending Card.


Browse some of our most popular digital products below. Can't find what you're looking for? Send us a message!
SKMB Outdoor Menu Board
SKTT Indoor Touchscreen Table
SRCK Indoor Touchscreen Table
SKWO Outdoor Advertising Kiosk
SKDO-1 Outdoor Advertising Kiosk
SKDO-2 Outdoor Advertising Kiosk
SKIK Indoor Advertising Kiosk
SRDW Indoor Advertising Kiosk
SKMK Indoor/Outdoor Mobile Kiosk


  • Digital Monolith - A

    - Overall Size (mm): 1200x3300x200
    - Screen Size (mm): 960x1280
    - LED Type: SMD
    - Pixel Pitch (mm): 6.6
    - Resolution (pixels): 144x192
    - Brightness (nit): 6500
    - Suitable run time (h/d): 24/7

    Includes: colour and logo customisation, screen, structure, cables, control hardware, spare parts, 1yr SignDirector CMS.

    *Excluding freight and install.
  • Digital Monolith - B

    - Overall Size (mm): 1200x3300x200
    - Screen Size (mm): 960x1920
    - LED Type: SMD
    - Pixel Pitch (mm): 6.6
    - Resolution (pixels): 144x288
    - Brightness (nit): 6500
    - Suitable run time (h/d): 24/7

    Includes: colour and logo customisation, screen, structure, cables, control hardware, spare parts, 1yr SignDirector CMS.

    *Excluding freight and install.
  • Digital Monolith - C

    - Overall Size (mm): 2080x3000x200
    - Screen Size (mm): 1920x960
    - LED Type: SMD
    - Pixel Pitch (mm): 6.6
    - Resolution (pixels): 288x144
    - Brightness (nit): 6500
    - Suitable run time (h/d): 24/7

    Includes: colour and logo customisation, screen, structure, cables, control hardware, spare parts, 1yr SignDirector CMS.

    *Excluding freight and install.
  • LED Video Wall - A

    - Size (mm): 2000x3500
    - LED Type: SMD
    - Pixel Pitch (mm): 2.9
    - Resolution (pixels): 672x1176
    - Brightness (nit): 800
    - Suitable run time (h/d): 24/7

    Includes: screen, frame, cables, control hardware, installation*, spare parts, 1yr SignDirector CMS.

    *Installation is subject to location and may change.
  • LED Video Wall - B

    - Size (mm): 1500x2500
    - LED Type: SMD
    - Pixel Pitch (mm): 2.9
    - Resolution (pixels): 504x840
    - Brightness (nit): 800
    - Suitable run time (h/d): 24/7

    Includes: screen, frame, cables, control hardware, installation*, spare parts, 1yr SignDirector CMS.

    *Installation is subject to location and may change.
  • LCD Video Wall

    - Overall Size (mm): 2427x1369
    - Number of screens: 4
    - Screen sizes (inch): 55
    - Screen Resolution (pixels): 1920x1080
    - Brightness (nit): 500
    - Suitable run time (h/d): 24/7
    - Bezel thickness (mm): 3.5

    Includes: commercial displays, mounting brackets, cables, installation*, 1yr SignDirector CMS.

    *Installation is subject to location and may change.


    Our in-house graphic and construction designers create well considered designs for practical and attractive signage solutions for your business.


    We manufacture our signage solutions within our factory hubs, allowing for strict quality control ensuring only top quality products are delivered.


    Utilising our extensive knowledge of the signage industry, we provide safe and professional signage installation services Australia wide.

    Our team encompasses a diverse range of skills across design, production, and management disciplines all with the shared vision to guide, inspire and deliver. We are approachable, customer focused, and love taking on new challenges. Contact us to begin planning your next signage project.

    3 Year Limited Warranty
    satisfaction guaranteed
    • "Great work team!!! Thank you for delivering on such short notice. Another great experience working with the SignSite team!!!"

      - Optus
    • "Carl's Jr relies heavily on brand appearance, this could not be achieved without our valued signage provider SignSite Group. They provide exceptional service and attend to us when we need them the most"

      - Carl's Jr
    • "When it comes to the signage requirements for my business I have never looked to anyone else other than the team at Sign Site. They certainly deliver on there brand promise of Expertise, Confidence and Value. Thank you ... keep up the great work."

      - Prudent Group
    5 Year Platinum Limited Warranty

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