01 March 2018

Auto Industry's largest digital pylon sign

We are thrilled to have worked with Toyota on this exciting new product for their Queensland dealership. This 3 metre wide by 10 metre high double sided digital pylon, with two 3 metre by 5 metre high resolution digital screens on the Pacific Highway is sure to gain much attention. Congratulations to Oldmac Toyota on their ability to now market on demand at the push of a button to many tens of thousands of consumers daily. They literally have their own digital billboard on premise today!

Final Night V2

The external digital signage space is developing and growing at speed. Each year, technology significantly improves providing for better resolution, brighter displays with broader viewing angles, enhanced reliability and product longevity and most importantly each year, external digital signage solutions become more affordable. Australia is just now starting to experience the benefits of this technology, we are proud to support this new marketing tool, with a number of significant projects successfully completed we look forward to the continued development of this space and the growth opportunities it affords our clients.

The key to consumer engagement in external digital signage is typically down to a few key ingredients:

  • Design – Clean, visible and clutter free with engaging colours and features. Messages should have purpose and be easily digested by the intended audience quickly.
  • Fresh Content – Keeping messages and designs fresh will keep the consumer engaged.
  • Product Quality – The more appealing the material selection, quality and finish is the more likely engagement with the intended audience will occur. Consumers appreciate quality and the ability to distinguish from alternate signage sources.

External digital signage provides 24/7 exposure and accommodates Design, Content and Product elements to deliver to consumers a solution that ticks all of the boxes.

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Our businesses have a number of large projects in development presently, we are here to help navigate through the options available to you and your business ensuring you select quality solutions wisely.

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