17 April 2023

Things to consider when undergoing a signage rebrand

Rebranding your signage can be an effective way to breathe new life into your business's image, but it's important to consider a few key things before diving in. Here are some factors to keep in mind when undergoing a signage rebrand:

  1. Purpose: What is the purpose of your rebrand? Is it to update your company's look and feel, or is it to better reflect your values and goals? It's important to have a clear understanding of your goals before making any major changes.

  2. Branding guidelines: Before creating new signage, make sure you have established branding guidelines. This includes things like color schemes, typography, and imagery. These guidelines should be consistent across all of your marketing materials.

  3. Location: Consider the location of your signage and how it will impact visibility. Will it be seen from a distance? Will it stand out among other nearby signs? Will it be easy to read?

  4. Budget: Rebranding your signage can be expensive, so it's important to establish a budget beforehand. This will help you determine what changes you can realistically make and what materials you can use.

  5. Timeframe: Rebranding your signage can take time, so it's important to establish a timeframe for completion. Make sure you allow for enough time to design, manufacture, and install new signage.

  6. Legal considerations: If you're changing your business name or logo as part of your rebrand, make sure you consider any legal implications. This includes trademark and copyright issues.

By taking these factors into consideration, you can ensure that your signage rebrand is a success and helps to strengthen your business's image and reputation.

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